It’s important to evaluate the content of what you’re uploading to Pinterest – your description, but especially your headline and pin image design. That’s why I always recommend to my students that they create a few different pins per blog post so that they can figure out what’s working best for them.
But what if you have a lot blog posts?
Identify your most popular posts
It stands to reason that if content is already doing well, we want it to continue to do well. I like to first identify which of my blog posts is getting the most traffic – especially from Pinterest. Choose your top 5 blog posts to start off with.
- The Genius Way to Schedule Social Media
- Psychology of a Rebrand: The Kimi Kinsey Story
- How to Properly Disclose Your Affiliate Links
- The Hard Truth About Owning a Small Business
- How to Write Great Pinterest Descriptions
You can find this information in your Pinterest analytics dashboard, or by checking your Google Analytics – which is what I prefer to do. Depending on the age of your blog, you might choose to decide what your best posts are based on viewing anywhere from a 3 month to 1 year parameter.
Write New Headlines
Sometimes content can do better on Pinterest with a new, catchy headline. Really, it’s that simple. I’ve had an otherwise similar pin for the same blog post do better just because I used a different headline! So for each of your 5 best posts, write out 2 new headlines.
Try to think of power words or emotional words that catch people’s attention when writing new headlines. Also consider ways that you can make the content appeal to a different audience within the same niche.
Here’s a few examples…
How to Properly Disclose Your Affiliate Links can become:
- How to Disclose Your Affiliate Links the Legal Way
- Legal Affiliate Marketing: How to Disclose Your Links
- Keeping it Legal: How to Disclose Your Affiliate Links
- How to Legally Monetize Your Blog
- The legal mistake that costs bloggers the most
I think you get the idea.
If you create 2 new headlines for your 5 most popular posts, you will be ready to create 10 new pin images to add to your pinning schedule! If you have difficulty with creating new headlines, try this title generator, or CoSchedule’s Headline Analyzer.
Create a Template
My biggest time-saving hack for my Pinterest images is that I have created a series of templates that work for my aesthetic.
I use and strongly recommend Photoshop or Illustrator for creating these types of templates. I understand the temptation to use Canva because it seems more straight forward, but there’s some really smart features and user experiences that you get from Adobe products that honestly makes creating templates easier and more efficient.
Check out these templates I created for my blog post 12 Insanely Useful Gifts for Bloggers as an example:
All of these images are templates based on my graphic design experience and needs. Things like…
- My preferred headline placements
- A strong use of white space
- The types of stock photography I commonly use
- Space for a call to action “button”
- My branding elements
If you aren’t sure where to start, just create a 1000×1500 sized canvas, and start laying out the things you already know you need, such as some sort of element that tells the viewer where that pin is from (I recommend putting your website URL somewhere on your pin), branded elements such as your logo, and deciding ultimately what kind of pin design you like. You can get inspiration from other pinners. Just look around and see what catches your eye.
Using Templates in Photoshop
I’m not going to walk you through step by step to show you how to create a template from scratch. That’s something I teach in my course, Marketing Through Design. But I am going to show you how I use one of my templates to create multiple pin images for the same blog post – specifically, this post!
I decided that instead of doing a ton of step by step images, it made better sense to put together a video tutorial for you. I think it’s better if you can watch me take each step so that you can see how easy it can really be. Don’t forget to avoid these pin design mistakes!
Enroll in my premium Pinterest course to learn about good pin design.
Batch it Out!
The above video is about 14 minutes long. I spend maybe half of that just talking to you about what I’m doing and why. Once you have a template ready, you could create a new pin image in 10 minutes or less.
By batching out the work and focusing on making new pins using the template you’ve created, you could have a whole arsenal of fresh pin designs to work with in just an hour. That’s why I love using artboards in Photoshop. It makes working on repeat, batched graphics soooo much faster!
What’s your workflow like?
Do you have an efficient, pin image design workflow that’s working for you? I’d love to hear about it in the comments!