Want to know how to optimize your Pinterest profile so it gets noticed? In this post, I’m going to cover 6 tips for setting up your Pinterest profile for success – helping you fix some common mistakes and omissions from your profile that you should have if you want your blog or business to get noticed.
1. YOUR PROFILE PHOTO
You might think this is no big deal, but the right option for almost every “small” business is to use a personal, high quality photo for your profile – rather than your logo. That’s because a friendly, recognizable face is just more appealing and helps establish a connection and trust.
I recommend using the same professional looking head shot across all of your social media channels – one that clearly shows your beautiful face!
2. YOUR PINTEREST NAME
Your name actually matters! Again, we’re working here to establish trust with viewers so work your name to include your first name and business name. Example: Jennifer @ Hello You Designs gives a personal touch while also including the business name.
Also include some key words, because it’s these key words that actually make your profile pop up in the search bar. So Jennifer as a WordPress theme designer might try something like Jennifer @ Hello You Designs | Feminine WordPress Themes
Now when someone types in “Feminine WordPress Themes”, her profile will pop up as an option in the search.
Here’s what my profile name looks like. It includes my name (I went with my full name, because apparently I’m like Neil Patrick Harris, and everyone says my name in full 😄). My profile name also includes what it is I do, as well as a couple of keywords I want to pop up for in search.
Pro Tip: There’s technically a 30-character limit via desktop, which is frustrating. To get around this, log into Pinterest via mobile and change your profile name there instead. You’ll have access to up to 65 characters!
3. PROFILE BIO
So like any good about page, your Pinterest bio isn’t really about you. Weird, right? Fact is, your bio is really about your ideal audience and what they can get from you. In the case of Pinterest, you have a really small window in which to tell them exactly what it is you do, who you do it for, and capture their click with a call to action.
Here’s mine: Teaching bloggers how to monetize their blog through affiliate and email marketing. Get my FREE Pinterest course here: http://bit.ly/GetPinned
My bio explains what I do, who I help, what people learn from me, and directs them to my free Pinterest course (which you should totally sign up for once you’re finished reading this post!).
4. BOARD DESCRIPTIONS
Yet another way people can find your content is thanks to board descriptions. These go so under-utilized! For each board, carefully write out a few sentences using keyword rich phrases – something people would actually search for.
Here’s one of mine: A collection of general blogging tips for bloggers of every niche to help you blog better and maximize your traffic. Learn how to grow your blog traffic and market your blog on social media. Get tips for monetizing your blog.
Take note of the long strings of key words in a natural, sentence format… rather than just keyword stuffing.
Related Reading: How to write great Pinterest image descriptions
5. MAIN BOARD / “BEST OF”
Make your content the forefront of your profile by creating a “Best of” type board – one where you only pin your own content. This is a great chance to show your cohesive style and amazing content – all wrapped up in one neat little board. It lets viewers get a feel for what you’re all about as soon as they land on your profile.
6. FEATURE COVER
Further your brand by making it the focal point of your profile. You get to select what pins show in the top bar of your profile: Latest Pins (the most recent saved to your profile), Recent activity (pins saved from others), or even select one of your own boards to feature.
I chose my “Best of” board because not only does it showcase my branding and help tie my account to the type of pins my audience can expect, it also directly links to that board! Here’s what it looks like:
✨ TAA-DAA! GET NOTICED! ✨
These small changes will help you to optimize your Pinterest account so that it stands out and gets found in search. These improvements are going to help you get your content seen!
