A big key to growing your blog is to keep up with regular self-promotion by way of posting on social media. But what do you do when you have very little content to share? It feels monotonous (and kind of icky) to keep posting the same few blog posts every day. And let’s be real… you aren’t going to gain an audience that way. That’s why I created this guide – to teach you how to create a social media schedule when you don’t have a lot of blog posts to work with. It’s going to revolutionize your planning, and I’m even going to walk you through step-by-step and share the one tool I use to make it happen.
Step 1: Creating Content Categories
The first thing you need to do is to accept that your social media isn’t all about you and your blog. I know, I know… it’s a difficult concept to grasp. Don’t get me wrong – it’s largely about you and I’m going to show you how to make the most of what you’ve got… but you really need to mix in content that you didn’t make.
So I want you to make some lists (oh man… I love lists!). I want you to create your own social media post categories. Here’s an example of my own:
- My Blog Posts – Blog Posts that I have written myself.
- Posts from Others – Blog posts or social media posts written by others.
- Affiliates – Social media posts written with intent to promote an affiliate product, service, or course.
- Products – Products I have created myself whether that’s a digital download or a course for sale.
- Blogging Tips – A nice way to add value without asking for anything in return.
- Algorithm Bumps – I plan these for Facebook once per week. It’s a fun way to engage in conversation with your audience.
- Other Posts – I often create campaigns that have some sort of time limit to them. I place them into this category.
(Yes, these are color-coded for a reason, which I’ll get into in a bit.)
While all of these may not apply to you, it’ll give you a better idea of what you could be posting about on social media to fill in the gaps where your own content might be lacking. So instead of Blogging Tips, you might create some other type of valuable posts you can share with your audience about whatever it is that you do.
It’s important to make out this list because you need some sort of strategy for social media that doesn’t just involve you sharing the same blog post over and over – especially if you are a new blogger who has less than 10 blog posts written.
Step 2: Choosing a Social Media Scheduler
This is a tough one for most people because frankly, there’s a lot of them to choose from and it’s my opinion that they each have their strengths and weaknesses. I use a variety of tools for scheduling my social media:
(Note: SmarterQueue also connects to Instagram. Tailwind also connects to Twitter.)
This blog post is going to focus heavily on posting to more conversational social media platforms such as Facebook, Twitter, and LinkedIn… so naturally I’ll be talking about SmarterQueue a lot and showing you how I use it.
ℹ A social media scheduler that can auto-loop / recycle / requeue your posts is essential to following the steps of this blog post (and frankly, it’s going to save you so much time, sanity, and handfuls of hair).
Step 3: Create a Schedule
Okay, let’s cut to the chase on this: There’s no set of exact rules when it comes to scheduling social media. It’s literally different for every person because even two bloggers in the same niche might attract an audience that differs slightly. So here’s what we’re aiming for instead:
- Facebook: 1-3 posts per day
- Twitter: 15-25 tweets per day
- LinkedIn: 2-3 posts per week
Each of these platforms has a different post life. On Twitter, things move so quickly that it takes almost no time for your post to get lost. That’s why it’s important to post there so often each day VS a platform like Facebook where posts tend to last longer in the timeline feed.
〰 How to Start
First you’re going to use the list you decided on in Step 1 to create your categories. You can do this by going to “Categories” in the top-navigation of SmarterQueue and clicking on the “Add New Category” button. You can give it a name, associate different social media profiles with it, and even give it a color (told you we were gonna talk more about that 😉).
Now it’s time to officially make out a schedule. This is where things may seem kind of tricky and you’re going to feel like you’re just throwing stuff in. Well, you sort of are. I personally like to focus my blog posts around times that I know I’ve gotten good engagement in the past. If you don’t have that sort of information, that’s okay! You have to start somewhere.
〰 Scheduling Twitter
I like to start here because it’s the bulk of what we’ll be scheduling.
At the top of the screen you’ll see “Filter by Profile” with your connected social media profiles next to it. This allows you to filter your schedule so you only see the schedule for that profile. We’re going to click our profiles there so that only Twitter is highlighted – the others will be grayed out. Now we can begin scheduling for Twitter.
At the left-hand side you’ll see that you can “Add Time Slots”. There’s a pretty easy to follow 1, 2, 3 step for you follow there so that you can:
- Select the category from the drop down
- Select what profile(s) to use (we’ll be just using Twitter for this step)
- Click on and drag the category to be scheduled onto an available time slot.
The reason I have color-coded my categories to be different is so that I can give myself a nice visual picture of what my schedule looks like. It helps for some people to see is that way so that they know where they might fill in some gaps.
▪ Schedule Your Blog Posts FIRST
I like to schedule my blog posts first because as you add to your time slots, you may start to feel a little overwhelmed. May as well start with what’s most important, right?
How many times per day should you post about your blog? If you don’t have a lot of blog posts to pull from, it’s really best to only post about them a few times per day (3-4 is fine). This will help you not look spammy, plus you won’t have to force yourself so make so many social post variations when we get to Step 4.
Keep in mind the times you are regularly active on social media and try to mimic that with your scheduling. I’ve chosen to schedule posts from my blog for 12am, 8am, 2pm, and 6pm EDT because those times reflect a wide range of times that fit in well with when I’m active and typically engage with my audience.
Set these up for every day of the week. It doesn’t have to be some complicated thing to start with – it’s perfectly okay to post about your blog every day at the same hour. Over time, you’ll start to see a pattern and you’ll figure out ways to make adjustments to your schedule.
▪ Schedule Other People’s blog post SECOND
Especially while you don’t have a lot of content of your own, it’s really important that you rely on someone else’s in your niche. Don’t worry… I’m totally going to show you a super easy way to find great content to share using SmarterQueue in a later step.
I’ve chosen to insert 4 posts from other bloggers per day, matching the number of posts I’m sharing of my own content. Look at that! You already have 8 posts scheduled per day for Twitter and you didn’t even break a sweat.
▪ Repeat with each Category
It’s honestly not rocket science. The best way to start is to just be consistently present on social media – especially Twitter, where regular posting is very important. Just be sure that you create a nice mixture utilizing your other categories.
You’ll want to post a minimum of 15 times per day on Twitter in regular hour, to hour and a half intervals.
〰 Scheduling Facebook
Going back to the top of the screen, we’re going to filter our connected social media profiles again, this time focusing on Facebook so that only it is highlighted. We’ll be following the same 1, 2, 3 steps to select the category type and schedule to different time slots.
▪ What to Schedule
Your Facebook business page is where people are going to get updates about your blog/business. It should be used regularly, but not to the degree of Twitter. You should only post 1-3 times per day. That means you don’t have to post about your blog each day. Instead, you can use what I call “Algorithm Bumps” to engage with your audience.
An Algorithm Bump can be things like motivational quotes, thought-provoking questions related to your niche, or a Facebook Live broadcast (obviously, you can’t schedule that – it’s just an example). These are ways to get your audience engaging with your page. And the more they engage with posts like these, the more likely they are to see other posts from your business page in their feed – important stuff like blog posts and products you really want them to click on.
So here’s my recommendation for Facebook:
- 1 Blog Post per day (Consider posting less if you do not have more than 10 blog posts – maybe 3 times per week instead)
- 1-2 Algorithm Bumps per week (Quality over quantity is important)
- 1-3 Product Sells (If you don’t have your own, skip this)
(Note: Some people flood their Facebook pages with constant posting. I call this Vulture Marketing – circling your social media and waiting for the kill. It works short term, but it’s a terrible long-term marketing solution as it can greatly impact your overall engagement and Facebook really doesn’t take kindly to the spam.)
👉 Hey, you can totally follow me on Facebook. 😏
Step 4: Writing Posts
I love that SmarterQueue makes this really simple. This one trick in itself saves me soooo much time.
We’re going to up up to the navigation bar and select “Add Content”. Select the category you created for your blog posts, and then select which social media profiles you’d like to work with (I’m going to choose Facebook and Twitter for my example).
〰 Schedule for Facebook and Twitter – simultaneously
I like that I can create a schedule for multiple platforms all in one place, but truth is… different platforms mean different rules and needs. That’s why I write all of my social media posts starting with the Twitter tab.
If you start with your Twitter tab’s content first, you can create a post that fits within the character limit (don’t forget your link and relevant hashtags for Twitter!). Then, you can copy over the same post (without the hashtags) to the Facebook tab, and make adjustments as needed. This saves a lot of time.
There’s nothing wrong with posting similar content to multiple platforms – especially since you’ll eventually end up with so many evergreen posts that it’s unlikely that your audience will run into that content on multiple platforms in one day.
Here’s an example of what a post can look like on different platforms. You can control the text by selecting the tab associated with each platform and adjusting the text.
▪ Write at least 3 variations for each blog post
I swear, it’s not near as difficult as it sounds. It’s your content… you should have plenty to say about it! Write at least 3 variations for each blog post – that means at least a different message. Even better if you can include different pictures that match your topic.
👉 Pro Tip: Do you have a corresponding picture that you can use? You can increase your engagement on Twitter by including an image! Get some gorgeous freebies from HauteStock.
Here’s an example of 3 Facebook post variations for one of my blog posts:
POST 1: I admit it, okay? I make mistakes like any other business owner. But one mistake was causing my business to fail and I’m sharing that with you in hopes that you aren’t making this mistake too. Link
POST 3: I’ve made so many mistakes in my business… one of which was causing me to waste a lot of valuable time that I could have been spending making money. 🙁 I really hate to see you making this mistake: Link
POST 3: I was failing to adapt in my business and it was holding me back. I was doing things the hard way and wasting so much time. This blog post is all about my failures so that you don’t have to make the same mistakes: Link
👉Pro Tip: The real trick here is to focus on your evergreen blog posts as well as to write evergreen social media posts. This way, they can be recycled again and again with no concern for being outdated.
▪ Post Recycling is important!
You’ve got limited time. You don’t need the stress of making sure you’ve posted about your blog this month. This is where post recycling comes in. You set these while creating a post and you have a few different options to choose from.
Instead of it being sent out once, we want to set it so that our post recycles. Here are your 3 options:
- Expire after being posted ___ times: The post will continue to recycle until it’s been posted the number of times you have listed, then it will no longer post.
- Expire after dd/mm/yyyy: This is great for time sensitive campaigns like major sales. You can tell it what day to stop recycling the post.
- Ticker Both: SmarterQueue will recycle your post until one of the two conditions are met.
Step 4: Find Other Content
And this right here is pretty much what sold me on SmarterQueue and I’m betting it will for you as well.
I found that I was spending a lot of time scrolling through different platforms looking for content in my niche to share… and even then maybe only focusing on a few blogs I knew of that fit my niche. It was just a real time-suck for me. Without regularly posting other people’s content, you’re not really attracting anyone else in your niche that you could be interacting with… and you’re missing out on the chance to make your account more useful.
Luckily, SmarterQueue has this really cool “Find Content” feature in the “Add Content” navigation tab. Here’s just a few things you can do with it:
- Find content by typing in a search term, user name, hashtag, or URL.
- Search for images to use – SmarterQueue is integrated with Pixabay, Giphy, and Unsplash… all free image sources.
- Check out listed account Suggestions based on different categories like “Funny”, “News”, “Quotes” and more.
- Create folders of some of your favorite accounts to reference by adding them to your “My Sources” list.
- Use the “My Media” section to grab images you’ve uploaded or used before.
It’s GENIUS and it saves you a lot of the hassle… because now that you’ve used it to find content, you can just add it to your Posts from Others posting category, choose whether to post once or to recycle it, and BAM… You have fresh content from your own niche.
Look at you, rockstar.
Step 5: Repeat steps 1-3
The best way I know of to tackle your social media is to start with the things that you feel are most important to you. A good social media strategy takes a lot of time, so don’t feel like you have to have this all done in a weekend (heck, I’m a professional and it takes me longer than a weekend).
The great thing with SmarterQueue is that you can just keep adding in posts and it’ll figure out where they are supposed to go based on the schedule you created in Step 3 using the categories we made in Step 1.
▪ Make a list… lots of lists
After going through each of my blog posts and making sure that I wrote at least 3 social media post variations per blog post, I wanted to focus next on my products and my affiliates. So I made lists of them. I took inventory of all of the products I have available in my shop, as well as on Creative Market. Next, I made a list of every affiliate program I’m in.
I focused on just going straight down each list. I wrote 3 posts per product I was selling, and 3 posts per affiliate program I’m in – using all of the steps I have shown you.
If you don’t have products of your own, or your aren’t in very many affiliate programs, you will need to write more than 3 posts per program. SmarterQueue’s algorithm prevents you from looking spammy, so it will pause your Queues if you do not have enough posts in a category based on the number of posts you set per category in Step 3.
If you’re using a different scheduling tool, you may be able to get away with less posts… but you also run the risk of spamming your posts.
Other Social Media Content Ideas
Even if you don’t have a lot of blog posts, you can stay active on social media in other ways. Here’s some other ideas for content and ways to add in more posts:
- Cross Promote your social media by reminding Facebook followers that they can follow you on Twitter and vice versa.
- Share tips related to your niche. I like to go as far as to create “tip boxes” – graphics that contain the tip info as well in order to increase engagement.
- Double up on sharing posts from others – especially on Twitter. It’s okay to fill in the gaps with stuff you didn’t write.
- Share your favorite on-niche items, complete with affiliate link. This is a great way to curate content and earn some extra cash.
- If you have a Portfolio, sharing links to individual pieces of your work is a great way to add social media content and attract customers.
- Create Algorithm Bumps – Make funny pictures, ask questions, create polls. Give your audience something to interact with.
You’ve totally got this. That wasn’t nearly so scary as you thought it would be, right? You really just need to know where to start and you can master your social media scheduling even if you don’t have a lot of blog posts of your own.