You’re here because you keep hearing about how you need to get a Media Kit set up for your blog if you want to work with brands, but maybe you don’t know what it is or how to make one. Today, I’m sharing all about media kits for bloggers (and any business interested in working with other brands, really) – what a media kit is, why you need one, and what you should include in yours.
What is a Media Kit?
A media kit is a document or professional graphic in PDF format that tells key facts and statistics about your blog or business. Usually it’s given to potential advertisers or brands that you want to work with. It tells marketers about you, what topics you write about or what kind of audience you cater to.
Blogger media kits also typically list how many followers you have across social media, analytics information, and the types of collaboration or services you are interested in or can offer. All of these things are important to brands and not only shows potential advertisers why they should work with you – it also makes you look professional!
What should you include in your media kit?
There’s a lot of important information you should include, so let’s break them down one-by-one…
1. A Short Bio
Brands want to know about you and your blog. Some good details to include might be how old your blog is, the kind of topics you write about, and any information you think would be important to the kind of advertisers and brands you want to work with. For example, if you have a Food blog and you have a weekly “vegetarian option” series that you post, it would be a nice e
It’s important to really be YOU. Don’t be “salesy”. Instead, write in your own (professional) voice. It helps potential collaborators get a sense of your style and personality.
Media Kits tend to include a lot of text, which can look visually unappealing. A good way to break it up is by using photos from your blog or related stock photos. Be sure to include a clear headshot photo of yourself and your blog’s logo.
Here’s some example Media Kits that I are visually stunning and allow you space to showcase your blog photography and really beak up the monotony of text:
Brands want to know more about your audience and the kind of reach your website has. This is why including your numbers is so important – it gives them an idea of what kind of results they can expect. Here are some statistics I recommend including:
- Number of Subscribers – RSS, Bloglovin’, Social Media, etc.
- Monthly Page Views
- Unique Monthly Visitors
- Demographics – Age range, Gender, and Location of readership
Pro Tip: If you have a social media account that is substantially lacking in followers compared to the rest, consider not adding it to your media kit. Instead, you might mention your growth instead. Example: “I grew my Instagram by 300% in Q3.” which shows that your blog is active and growing socially!
4. Testimonials & Previous Work
If you have some previous experience with collaborations – either with brands or even other bloggers, you should consider listing them or asking if they would consider writing up a short 2-3 sentence testimonial for your Media Kit. Otherwise, you can include their brand logos as a nice visual.
Pro Tip: If you don’t have much (or any) experience with collaboration, you could instead show the results of your own campaigns such as the resulting number of entries into a giveaway, or number of click-throughs from a social media post.
5. Collaboration Options
It’s important to tell brands what sort of collaborations you are interested in or what services you can provide them with. It tells them exactly what they can expect to be able to work with you on. Here are some options you could include:
- Sponsored Posts
- Product Reviews
- Sidebar Ads
- Social Media Posts
- YouTube Videos
And of course, it’s incredibly important to include ways by which brands can contact you. This could be the e-mail address related to your blog, or telephone number.
Making a Media Kit
You don’t need a bunch of fancy programs or software in order to make a Media Kit. Most bloggers use one a few programs to create a Media Kit Template that they can easily edit later, or their preferred PDF maker (I really like this open-source option called LibreOffice). Here’s a list of programs you can check out that you could use to make a media kit:
- Adobe InDesign – my personal fave because it’s soooo intuitive
- Adobe Photoshop
- Adobe Illustrator
- Microsoft Word
- Google Docs
The best part is that there’s no right or wrong way to design a media kit (generally speaking). There are a lot of great layouts and ways of displaying your information. The most important part is that you make one and keep it up to date!
Need help getting started? Here’s some pre-made templates:
How to use a Media Kit
It’s important to keep your media kit up to date and to share it via email to brands when pitching to them for collaboration. It’s also a great idea to have it available for download somewhere on your website for easy swiping.
Related Reading: How to work with brands and make money blogging
What sort of things will you be including in your media kit? I’d love to hear about your ideas in the comments!