Creating a nice user experience for my audience is really important to me. I knew early on in my business that I wanted to focus on an email list, but I honestly didn’t know a lot about building a list, much less nurturing one. There were a lot of options as far as email marketing programs were concerned and they all seemed to do a range of tasks at a range of prices – some a lot more than I was willing to afford.
I came across ConvertKit by way of Melyssa Griffin. It was her go-to email marketing tool at the time and she was busy promoting it by way of “How to grow your email list” webinars. Never mind the fact that someone I looked up to as an entrepreneur was recommending a product and standing behind it – what struck me were the features it could offer me long term.
Yes, ConvertKit seems kind of pricey. I admit that when it comes to my business, I’m actually pretty frugal. I don’t like to spend money on something that I could just as well spend less on and get similar results with. But I knew early on that ConvertKit was different and I want to talk about why I chose to spend $30+ every month to use their tool, rather than using another that’s free or at least cheaper.
It felt like an investment in myself
The first thing that really struck me about ConvertKit is that it felt like a “big girl tool” 🤣. It was this sophisticated, professional tool that made me feel like I was all #adulting and like I was really about to go all in with my business.
Other options would have probably been fine for me to start off with, but ConvertKit made me feel like I was taking a big step – a leap forward into my business. I liked the idea of taking my business and myself seriously.
It could go the distance
I didn’t know where my business would ultimately take me. The cheaper tools were great if I were just looking to grow my list with a couple of opt-ins and send out a weekly newsletter… but that’s really all they were good for.
I imagined a world where I might someday want more for my business than that – maybe I’d sell products, courses, etc. How was I going to keep that all straight? How would I grow my list? How would I market these things via email without harassing the people who had already purchased them?
The most important bit of knowledge I got out of the many ConvertKit webinars I sat through was how much control I could have over these things. I could prevent a customer who bought Get Pinned Academy from receiving emails specifically about it thanks to the advanced tagging system. I could even let people opt out of receiving certain types of emails so that I could keep them as a subscriber and have other opportunities to reach out to them – without bothering them with the subjects they didn’t care about.
This was a huge selling point for me – because user experience to me is everything.
It felt like I could actually learn to use it
Okay, so this is actually because there are so many great teachings in regards to it – including Elizabeth Buckley-Goddard’s ConvertKit Club, which has been a huge source of my learnings (she’s a certified expert!). But fact is, there’s a nice community of people who use the software who are always willing to share tips for using it the correct way so that you get the results you’re hoping for.
It’s powerful and sophisticated
Seriously… Lizzie taught me how to make it so my students don’t have to wait for my e-course to drip out if they didn’t want to. They can click a link and skip ahead. This is a really big deal, because I once paid to just receive someone’s whole e-mail course at once, rather than getting emails every day… and then I still received the daily emails of the course on top of it. Ugh. No.
But what I really love the most is the visual automations. Check this scenario out: Someone already subscribed to my email lists decides to opt in for my free Pinterest course. Once they have finished the course, I can set up some conditions for ConvertKit to consider before it takes the next action in the automation I’ve built.
In this case, this person is already a subscriber – they have already gone through some type of Welcome sequence with me thanks to a previous opt in. It doesn’t make any sense to send them the same Welcome sequence again. So ConvertKit looks for a special tag all subscribers get when they’ve completed it… my “Completed: Welcome Sequence” tag.
In the automation above, you can see that if someone has the tag, the automation moves on to other tasks. If they do not have it, the automation puts the subscriber into that sequence. Once they have finished it, they too will receive the “Completed: Welcome Sequence” tag!
I know, right!? This sophistication really improves the user experience for my list and helps me nurture the subscribers I already have – by not sending them a bunch of email they’ve already received from me.
It makes me feel good to recommend them
I know you might be reading this and think “Yeah right… She’s an affiliate. She’s just trying to make money.” But I really hope you hear me out on this one. I’m confident in my choice of ConvertKit and my experience with this tool is the reason I became an affiliate – I knew it was a tool I could stand behind and feel good about recommending to others.
I don’t spend money on my business lightly. Beyond my more obvious business needs like web hosting and Adobe CC, I tend to be pretty skeptical of business tools that cost a lot of money. But ConvertKit really has been worth the $30+ per month I’ve spent on it. If you are considering getting serious about growing your list, I encourage you to consider it. I know other tools are cheaper or even free, but their capabilities simply do not compare and aren’t going to be the best setup for you long term.
So what do you say?
Do you want to start your list off the right way? Do you want to create a user experience for your audience that you can be proud of? Do you want to use a professional tool worthy for your opt-ins, products, services, courses, etc?