Behind the Bundle: Curating an Uncomplicated Buying Experience
There are a lot of bundles that have come and gone – and I’ve participated as a contributor in, or purchased my fair share of them. When I set to the task of creating my own bundle, I knew I wanted to very carefully curate it. I’ve seen far too many massive bundles of basic online business stuff that felt too directionless and without theme.
One of the biggest complaints of bundle buyers is that it all gets overwhelming quickly.
- There’s too many offers to sort through, so people often end up signing up for everything in fear that they might miss something they could use -or-
- They get so stressed out about it, that they put off claiming the offers and do actually miss out.
- The amount of email after claiming all of the offers takes over their inbox.
I wanted to approach bundle curation with those stressors in mind, and create something that not only addressed all of those issues, but was uniquely designed for exactly the type of people who have those feelings… but would still love to take advantage of the incredible deal that bundles tend to be.
And thus, The Anti-Hustle Business Bundle was born… a collection of paid products centered all around helping online business owners make quicker decisions, launch with less, and ultimately maintain a business that’s energetically feasible for them.
Table of Contents
My Bundle Curation Approach
Following the incredible advice and guides I received as part of Dama Jue’s Bundle Formula, I started by reaching out to people who had trainings and templates that I already knew would be an excellent fit for my bundle. It was really important to me that I could stand behind my bundle proudly, so I started by choosing offers that I could personally vet.
Conversion-Optimized Thrivecart Checkout Page Template with Video – Dama Jue
Tested + proven conversion-optimized Checkout Page template for Thrivecart with a spot for a video AND testimonials.
I love Dama’s ThriveCart templates. I own these + her sales pages for ThriveCart and they are honestly wonderful. I chose these because they are very easy to work with, and you aren’t honestly going to find better out there.
Lyra Presentation & Instagram Template Kit – Kimberly Costa
The Lyra Presentation & IG Template Kit is designed to make your presentation and/or webinar come alive with IG templates to enhance your marketing and value. Carefully thought out layouts make it easy to plug your content in while smart graphics make it easy to change the entire presentation to your branding.
Kim’s illustration work is incredibly gorgeous. There’s lots of Canva templates out there, but honestly… hers are genuinely the most unique out there. She draws everything herself, and her attention to detail really shows. She put this kit together specially for this bundle, and I’m so grateful that she worked with me to make this happen!
Organise & Grow Your Biz with a Team – Dani Fairhurst
Take the fear & uncertainty out of hiring your first or next team member with Organise & Grow Your Biz with a Team
If you didn’t already know, Dani is my go-to virtual assistant, and she’s an absolute gem. If anybody is going to teach you about growing your team, what you should expect, what you deserve, and how to manage it all… it’s Dani Fairhurst.
I wanted to include this in my bundle because I know the struggle… I know that you can’t possibly do it all (hard as I try sometimes 😅) and that means growing some sort of team. But that comes with its own challenges energetically, and I wanted to give you the best possible chance at growing your business with help.
The Lazy Guide to Street Teams (aka Affiliate Programs) – Elizabeth Goddard
Discover the 20% of effort you need to put into your affiliate program to get 80% of the results.
I actually reached out to Lizzy for a different training, but ultimately we agreed on this being the best possible fit for both of us. Honestly, almost any of her trainings would have been an amazing fit for this bundle, because she truly understands the vibe.
While an affiliate program is perhaps a bit “extra”, it can be done without exhausting yourself. I really enjoy the approach taken in this training, and I think it’ll remove the fears you may have about managing a lucrative affiliate program.
Tripwire in a Day – Leanne Scott
Repurpose existing content to build a profitable tripwire page that generates passive income every day whilst you nap.
I genuinely think that Leanne is a passive income genius, and I was really excited that she agreed to include her Tripwire In a Day training. It really fits what I wanted to curate for this bundle – quick, actionable trainings that can produce big results for not so big energy.
This mixes really well with what you’ll get and learn from Dama’s ThriveCart template!
LastPass Mastery Mini-Course – Dara Sklar
New to password managers? Get set up with confidence. Already a LastPass user? These tactics will boost productivity!
It’s such a small thing, but using and truly understanding password managers will make your life as an entrepreneur so much easier – especially if you have any interest in working with a VA. Dara is genius when it comes to LastPass, and this is another one of those mini trainings that I felt was so simple, but could make such a big impact.
Instagram Launch Grid Captions – Sandra van der Lee
Use these captions to replace your static Instagram feed when you’re launching and need to replace those posts stat!
I’m OBSESSED with Sandra’s templates, and I specifically asked for her Instagram Grid swipe copy templates. Yes, I could have maybe asked for email or sales swipe templates, but I know so many of us struggle with making good use of Instagram (um, including me 🙋🏻♀️).
I really like the idea of mixing these with Kimberly Costa’s Instagram templates above!
The Profitable Brain Blueprint – Dani Schnakenberg
In this workshop, I teach you how to get paid for all those things you know, but haven’t made into a digital product.
Oh Dani Schnakenberg… my neurodivergent brain twin. If anybody should be part of this bundle, it’s her. This training covers the “Pick My Brain” concept and shows you how you can turn all of your genius into cash… even if you haven’t got the time and energy for creating a whole digital product.
Everything you need to know for making this a reality is included – even all the templates, emails, and nitty gritty stuff you’ll need to know. It’s truly genius!
Profitable Systems – Braden Drake
I’m often asked, “Braden how do you create so much content?” I’ve created systems, and I want to teach them to you.
I actually approached Braden for a different offer, but we landed on this one being the better fit. I love his teaching style – it makes me smile. He’s genuinely a pleasure to learn from.
This felt like a good fit because mindset is a really important part of this bundle. Braden’s covering stuff like setting realistic financial goals, creating a project management system, and the legal stuff for hiring contractors.
I think this will pair really well with Dani Fairhurst’s offer.
Once I had secured these offers, I started accepting applications. I addressed my email list and both of my Facebook groups. They were given a form, and the following criteria was required:
- It had to be an already completed and proven offer – something that they were already selling. I didn’t want anyone creating anything new for the bundle.
- Their offer had to fit the theme of the bundle, which was broken down into 3 categories:
- Mindset (Quick Decisions, Launching with Less, etc)
- Templates (Email, Social Media, Sales Pages)
- Business Maintenance (SOPs, digital organizers, etc)
- They had to agree to their sales page and/or way buyers would claim their offer being complete and ready 4 weeks before the cart open.
There are a lot of reasons why the majority of applicants weren’t chosen. None of the offers were bad, and I admit that I sometimes struggled because a product sounded so cool, but wasn’t really in alignment with the bundle. I was so careful in my curation, which I hope ultimately shows.
Most people were declined because:
- Their offer just wasn’t a good fit for the theme of the bundle
- I had already approved a super similar offer
- I just honestly didn’t need more Canva templates 😅
Choosing Other Offers
This is where bundle curation gets tricky. If you’ve never put a bundle together before, let me clue you in: The bundle curator typically hasn’t bought every offer they include. You might be wondering… how can I possibly vet the products if I don’t actually own them? Great question. Truth is, I can’t.
That said, many of the products that I chose were offered by people I have other products from, so I felt really comfortable accepting them into my bundle because I know they produce good quality. So while I can’t always vet the offer, I can vet them!
Creativity by the Chapter: Using Canva Templates to Make KDP Books – Allie Trumpower
You’ve purchased all of those Canva templates that promise passive income…why not make them into physical books?
I largely learned how to create KDP books from Allie, and I can personally attest that her trainings and templates for it are fab! She really breaks it all down so well. I had no idea how easy it really could be to create low-content books to sell on Amazon.
I accepted her application because I knew this was a quality training – one that I actually have myself. I liked the idea of including something that with very little work, simply exists and provides truly passive income. Like, it doesn’t get more passive than this.
Grow Your Biz With Lead Magnets – Faith Lee
Unleash the power of the freebie and grow your subscribers and boost product sales effectively with an irresistible lead magnet!
Faith is such a smartypants. I don’t personally have this training, but she seriously has the most incredible and engaging emails (ummm she’s also my top affiliate fyi).
I have other trainings from her, and so I feel good including this one. Email is such an important part of marketing, and being able to grow your list is vital. It felt important to include a training that will help you grow your list.
GTFO Your Inbox Mini-Course – Erin Flynn
GTFO Your Inbox is a step-by-step mini-course designed to help creative entrepreneurs spend LESS time in their inbox.
I knew the second Erin’s application came through that this was an immediate YES. If you’ve ever bought a bundle before, you know how stressful your inbox can get as a result of signing up for all of the offers.
This is going to not only help you filter your emails so you know what the heck is going on, you’ll also get some genius that will actually save you time so you’re not in your inbox so much!
The Slow Plan – Sarah Steckler
A human-first planning practice inside of Notion to help you establish the daily habits you need so you can sustain your creative energy inside your business.
I loved this the second I read it. 👆🏻 As someone who struggles with establishing good, daily habits… this sounded amazing. Aas someone who has ADHD and knows all too well how difficult it can be to sustain creative energy, I’m all for someone helping me achieve that.
Sarah walks you through how to use everything, and all of her Notion templates are included!
From Legalese to Legal Ease Mini Course – Lucrezia Iapichino
Bite-sized lessons to help you navigate the legal landscape and set your business up the right way.
I feel like my bundle is for reasonably established business owners who are just in need of better ways of doing things, and kind of getting to that next level. And yet, it felt really right to include some sort of help with legal stuff.
A lot of people jump right in, and don’t know what they don’t know. Lucrezia really breaks everything down beautifully from bank accounts to contracts, bookkeeping, filing taxes, and more!
There are plenty of other wonderful offers I ultimately included in the bundle (Click here to check out the full list), but I think you get the idea. Including my own new training Launch With Less™ there’s a total of 25 products in the Anti-Hustle Business Bundle, with a value totaling over $2,500! It was very carefully curated, and I’m really proud of the bundle I put together.
Other things that make my bundle special
Being acutely aware of how overwhelming a bundle purchase can be (if you let it), I also wanted to offer a life-altering simple solutions… just some things that make the bundle buying experiencing more pleasant.
Searchable Database
I actually got this from Dama Jue, back when we curated The Lazy Funnel Bundle. She used a tool called Softr to create a database of products that people could narrow down my category, or even actually filter through. I loved it so much, I actually use it for my memberships… so I knew for sure I would be using it for my bundle.
In effort to make my bundle more accessible, I also included a plain list of the bundle offers so that it is screen readable. Unfortunately, I don’t currently have a better solution to make this accessible, while also providing the same searchable database. Maybe you have a solution you’d like to share with me?
Done for You Sign Up Service
A limited number of bundle buyers can hire my VA Dani Fairhurst to create a separate bundle email address, and have her enroll in all of the bundle offers on their behalf. (It’s limited because, ya know… she’s only got so much time available!)
This is a great opportunity to work with an incredibly awesome VA (maybe even your first!?), and get to see what a joy it can be to outsource work. This way, you won’t forget to enroll in anything, and you won’t have to spend the time claiming offers and confirming emails. She’s even going to provide these lucky few with a login list for easy access.
Dani and I chose to set up a JV contract in ThriveCart, so she’s making $65 to cover the work she’ll be doing (it takes a couple of hours, not including admin time), and I’m making $15 as a sort of referral fee.
No Credit Card Required for Claiming Offers!
Contributors actually had to agree to this in order to be part of my bundle. They may offer you other awesome products in the cart, or after… but to make claiming offers super simple, you don’t need to worry about any of the carts asking for your credit card. You can click the Claim Offer buttons/links, input the promo code (if needed), and you’re off!
How Contributors Benefit
You might be wondering… How the heck do any of the contributors make money, or how do they benefit from being in the Anti-Hustle Business Bundle!? Many of the product you’ll get access to are regularly sold for more than the $99 we’re charging. So what’s really in it for them? 👇🏻
Email list growth + further reach
The big reason to participate in a bundle is for sake of growing your email list, which is exactly what each contributor gets to do so long as you claim their offer. I don’t share emails with any of them – you only end up on their email list if you enroll in their product.
They can easily expect to grow their list by hundreds of people – awesome people who understand the value of investing in their business, and may go on to make other purchases later (we hope you like them enough to buy from them again!).
Affiliate Income + Prizes
I chose to not allow any other affiliates in my program to earn from promoting this bundle. This means my contributors get to earn a higher commission of a minimum of 50% per bundle sold through their affiliate link (so if you happen to want to support someone in particular, please ask for their link!). They also get special bonus commission after they sell so many bundles. 🎉
Focusing exclusively on contributors also means that I can reward them in other ways! They can win cash prizes, and a whole other list of goodies I’ve laid out for them. So be sure to support them by buying through their links so they can win!
The Experience
Ultimately, I enjoyed the experience of putting together my first bundle, and I hope you enjoy the fruits of my labor. It was definitely a lot of work, but I definitely enjoyed it enough that I’m sure I’ll put together bundles in the future.
The Anti-Hustle Business Bundle is over $2,500 in tools, templates, & trainings for an energetically feasible business.